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Invest in the Young and the Future (Phase II)


The first phase of the Invest in the Young and the Future project made a significant impact on raising the awareness for wetlands conservation, with the target of 10,000 secondary school students achieved and exceeded. This project was implemented through joint collaboration between HSBC, WWF-Malaysia and Sabah Wetlands Conservation Society (SWCS), and involved a commitment of RM321,000 by HSBC Bank Malaysia Berhad (HSBC).

The second phase of this project, an extension of Phase I, was carried out from September 2009 to August 2012, with a new commitment by HSBC of RM300,000 to Sabah Wetlands Conservation Society.


Objectives and Aims

The objective of this project is to further strengthen our future generation’s conviction in conserving wetlands. Through this project, SWCS will develop and implement activities to increase and improve environmental literacy for better environmental stewardships for wetlands conservation. Activities under this project, Invest in the Young and the Future, aim at educating trainee teachers as the educators who would promote wetlands awareness among students in schools as well as grooming future leaders among secondary school students for wetlands conservation.


Outline of Project Activities

This programme consists of environmental leadership courses and field visits for secondary school students, while teacher trainees would participate in environmental education programmes held in Kota Kinabalu Wetland Centre. Ongoing awareness will be conducted through activities conducted in conjunction with World Wetlands Day, and through the preparation of awareness materials with messages on wetlands conservation will be developed (through joint collaboration) to target both primary and secondary school students.


HSBC Bank Malaysia Berhad

HSBC Bank Malaysia Berhad is a wholly-owned subsidiary of the HSBC Group, one of the largest banking and financial service organizations in the world.  Its international network comprises about 8,500 offices in 86 countries and territories operating in the Asia Pacific region, Europe, the Americas, the Middle East and Africa.

HSBC’s presence in Malaysia dates back to more than 120 years when the Hongkong and Shanghai Banking Corporation Limited established its first office in Penang in 1884. Currently HSBC Bank Malaysia has a network of 40 branches at key business locations around the country.